News | Midtown West Luxury Rentals | 555TEN - Part 3
Contact Us Make an Appt

The Yorkie’s Dominance: We Analyzed Every Dog Registration in New York

February 2018 / The New York Times

The pet-friendly amenities at the Extell-developed Midtown rentals at 555TEN are making a major impression on dog owners and their four-legged friends. The luxury tower has partnered with Throw Me A Bone to provide grooming, pet-sitting, and veterinary services to 555TEN residents. Better yet, for those days when the weather makes a trip to the park unpleasant, if not impossible, there’s a covered dog run on the building’s 12th floor where residents’ canine companions can get plenty of exercise.

Read more >

Sunset Hot Spots

February 2018

It’s no secret that Chelsea and Midtown West have one of the best combinations of cutting-edge art and urban nature in the world. The hottest international art centers right now happen to be steps away from—or literally overlook—the Hudson River and some of the most gorgeous urban sunsets on the East Coast.

This is a place where nature and imagination nurture each other. The High Line which also is now a part of Hudson Yards, is the perfect example of this quintessentially New York phenomenon. It’s a gateway to Chelsea and the West Village and a place to take in an early winter sunset after a day of gallery hopping. It’s one of several urban spaces, both indoors and out, where you can watch the sunset and then transition seamlessly into some of the best dining and nightlife New York has to offer.

Take a walk along the High Line from your apartment at 555TEN. Stroll through innovative urban landscaping and a steady stream of fashionistas while taking in the sunset as it glints over the river and the rooftops. At the southern end of the High Line is the Whitney, where you can see Toyin Ojih Odutola’s exhibit To Wander Determined through February 25th; afterwards grab a table for an early dinner at Untitled, the museum restaurant, where you can feast on seasonal cuisine while catching the last embers of the setting sun through the giant windows of the Renzo Piano-designed building. The Top of the Standard, “close to the pinnacle of the nightlife world” according to Zagat is also a hot spot (with a stellar view of the sun going down over the city) that is easily accessed from the High Line. Come early for the purple, pink, and golden skies warming the snow-dusted water of the Hudson and stay late for the party.

While a view of the sunset can be the opening act of a night on the town, it can also be a relaxing way to wind down after work any day of the week. The beauty of living at 555TEN is that spectacular sunsets over the river and the skyline are a part of your walking or jogging routine along the Hudson River Park. Any day of the week, you can stroll down to Pier 84, the biggest pier now open to the public, and watch the sunset with water views in three directions. The abundance of the sky and the energy of the city, makes your home at 555TEN that much more cozy to come home to.

The Javits Center: A Dynamic Cultural Epicenter, Right Down the Block

January 2018

The impressive luxury apartments for rent at 555TEN have it all: incredible views; massive, sophisticated residences; and a vast array of amenities—including a pool rooftop and sundeck complete with cabanas. The surrounding neighborhood of Midtown West encompasses world-class theater, stellar retail options, exquisite eateries, great parks, and one of the world’s premier event spaces: the Jacob K. Javits Center

The Javits Center is one of the busiest convention halls on the planet. With a total exhibition area of 840,000 square feet, there is virtually nothing it cannot house. It’s also one of the most environmentally-friendly convention halls. The facade was constructed from high-efficiency glass; their 100 HVAC units are energy-efficient models, and their lighting is energy-efficient as well. But the most impressive aspect of their commitment to going green is undoubtedly the enormous 7-acre green roof. According to data listed on their site, the roof will “prevent approximately 6.8 million gallons of storm water run-off annually and also reduce heat gain” and result in a stunning 26% decrease in energy consumption.

From Comic Con to the NYC Marathon prerace event; the New York Times Travel Show, to the North American International Toy Fair; the International Beauty Show, to Vinexpo (the largest wine and spirits-focused trade show in North America); the New York International Auto Show, as well as an assortment of fashion shows and releases, children’s events, and pretty much anything else one could imagine—every weekend something intriguing is happening here.

Regardless of what you’re into, there will be at least 10-20 events per year that you’ll want to attend. Check out their full schedule here. The convenience of being nearby is huge. These one-of-a-kind events draw crowds from all over, so being able to just stroll over instead of trying to find parking or cramming on a packed subway car will make the day all the more enjoyable. Beyond that, being able to leave, grab a bite at home, and then return to the event provides a nice way to break up the day.

For over 30 years, the Javits Center has been New York’s primary event space, and it continues to evolve and remain at the forefront on every level. The staff has a serious talent for accommodating a diverse range of industries and cultural attractions. If you live in 555TEN, one of the city’s most dynamic spaces will be just a few blocks away.

Image courtesy of ©

Inside a Luxury Model Residence at 555Ten

January 2018 / Million Dollar Villas

Jonathan Adler has transformed one of the Midtown rentals at 555TEN into an elegant oasis. The designer has polished this gem of a model apartment, lending his vibrant style to every inch of the three-bedroom, three-bathroom residence. Low-slung furniture, gilded accent pieces, patterned wallpaper, plush rugs, playful art, and Adler’s own cheeky ceramics perfectly complement the home’s rich dark flooring and the abundance of natural light brought in by the floor-to-ceiling windows in nearly every room. “I wanted the apartment to be serene and calm; the perfect retreat from the endless energy of New York City,” says Adler. “The cool color palette and squishy furniture are comfortable, and the layered accessories—which add just the right dash of eccentricity—make this a glamorous cloud in the sky for a young urban family.”

Read more >

Jonathan Adler-Designed Oasis In The Sky Revealed At Extell’s 555TEN in Hell’s Kitchen

January 2018 / ProfileNYC

Extell has teamed up with renowned designer Jonathan Adler to present a new 555X model residence in 555TEN, the luxury Midtown rental tower in Hell’s Kitchen. The home, which Adler designed to be a “perfect retreat from the endless energy of New York City,” is a three-bedroom, three-bath oasis floating above Midtown. Adler chose low-profile furniture to emphasize the breathtaking skyline views from the floor-to-ceiling windows, while neutral-tone fabrics and wallpaper glow in the ample sunlight. The rental-only building offers some of the city’s most luxurious amenities, including a full-service vet and a spa by Throw Me A Bone for the pets and a state-of-the-art fitness center for their owners.

Read more >

Jonathan Adler Brings Signature Style to Manhattan High-Rise Living

January 2018 / CityRealty

Veteran designer and New Yorker Jonathan Adler has teamed up with Extell to outfit a model home a part of 555X, a new elegant collection of Midtown West rentals at 555TEN- 555 10th Avenue. The three-bedroom residence, which sits over 500 feet above the ground, has panoramic Midtown and Hudson River views that Mr. Adler accentuated with a cool color palette to create a calm space that is “the perfect retreat from the endless energy of New York City.” With unbeatable views, spacious interiors, and luxury amenities, including an indoor saltwater pool and covered dog run, 555TEN is the most exciting rental opportunity of the season.

Read more >

Glamorous model residence at 555TEN by Jonathan Adler

January 2018 / Archiscene

A new 555X model residence designed by Jonathan Adler highlights how easily the glamorous Midtown rentals at 555TEN can be transformed into works of art. The home’s classic design elements, like floor-to-ceiling windows with panoramic city views, dark wood floors, open-concept living and dining areas, and spacious master suites, only become more striking when merged with Adler’s playful design. Adler additions, like patterned wallpaper, jewel-toned textiles, gold-legged tables and chairs, chic statement rugs, and whimsical art, including many of Adler’s own ceramic pieces, have turned this already-stylish apartment into a stunning home.

Read more >

New Years Eve in Midtown West

December 2017

Just a few blocks from the “center of the universe,” residents of the Midtown West apartments at 555TEN are in a prime location to take in the New Year’s celebrations. Rather than joining the crowd and commotions of Times Square, residents of the 555TEN luxury rentals have plenty of other top spots to choose from. Whether you are looking for a relaxing night of jazz and cozy cocktails or are hoping to dance the night away with your nearest and dearest, the options are endless when it comes to the Midtown West neighborhood. And, as an added bonus, just as the clock strikes midnight, residents living on the higher floors  at 555TEN can watch the ball drop from the comfort of home.


The Press Lounge – 653 11th Avenue

Venture to The Press Lounge and experience one of the most seductive, unobstructed rooftop views in all the city. As you appreciate the sights of the Manhattan skyline and Hudson River, enjoy the chic décor and beautiful jazz music—just loud enough to keep the party going. The chill ambiance certainly brings in a stylish, upscale crowd. Step out to the large outdoor area, and you’ll be provided with a cozy wool blanket, while nestled up by a heat lamp and the crackling fire pit. Before you head up to the lounge, make a reservation downstairs at PRINT—a leading restaurant featuring a New American menu of seasonal, sustainable cuisine.


The Copacabana – 268 West 47th Street

If you are looking for something with a bit more calorie-burning energy, Copacabana is the choice for you. Just steps away from Times Square, this nightclub features four floors of dancing and an eclectic mix of Latin and hip-hop vibes. The DJs are always open to requests—as long as the dance floor is filled, and the bodies are shaking. There is certainly a reason why this venue has stood the test of time and is perfect for a cosmopolitan New Year’s celebration.


B.B. King Blues Club & Grill – 237 West 42nd Street

Searching for live music? Then this stunning mahogany bar just off Times Square boasts similar vibes to the House of Blues. The inviting atmosphere always has live performances and often plays tributes to music legends like the Beatles. With a wide range of food options and an impressive selection of beers to choose from, you won’t be disappointed as you soak in the music. Be sure to get through the doors early, as seats are “first come, first served,” but there is truly not a bad place to watch the show in this house. Sip on the crowd-favorite Blues Brew as you enjoy the tunes and celebrate a new year with some serious joy.

Thanksgiving at 555Ten

November 2017

The signs are all there: the weather has begun to cool; the clocks have slid back an hour, ushering in 5 pm sunsets; and department store sales ads are showing earlier in the season. It’s official; the holiday season is here. And the opening ceremony, the grandiose introduction to this period of unencumbered wonderment, is undoubtedly Thanksgiving. Thanksgiving does not have all the stress of the later holidays; it’s rather pure in its approach. It’s about family, friends, and food. So, if you’re one of the lucky New Yorkers who recently moved into the 555TEN luxury rentals in Midtown West, this is the perfect opportunity to show off your new digs.

Here’s our 2017 Thanksgiving hosting guide:

Cook Ahead

This one is vital. Leave as little to the last day as possible because there are always hiccups that will arise and cause significant delays. If you leave too much to Thanksgiving Day (or Eve), when the inevitable derailment occurs, things could snowball into calamity, and nobody wants that. Moreover, Thanksgiving Day should be about spending time with your family and friends. Regardless of how stunning the kitchens are in your 555TEN apartment, you don’t want to be stuck there all day. Some dishes obviously need to be left to the day of, but many (and we mean many) can be prepared the night before.


We’ve all been to those Thanksgivings when one person cooks nearly everything and never gets to enjoy the holiday. Don’t let this be you. As you’re preparing something, call a friend and ask them to help out. It’s more than likely that you’ll receive many offers of assistance throughout the preparations; graciously accept them!  Moreover, in the lead-up to the day, send out an email and see if anyone is interested in contributing; this will help ease the individual burden and also differentiate the menu a bit. Thanksgiving should be an ensemble performance.

Utilize the Neighborhood

Some people ascribe to this notion that everything served on Thanksgiving needs to be homemade, but we do not agree. You live in New York City, one of the culinary capitals of the world; it would be foolish not to utilize your surroundings.

Carlo’s Bakery, which has been in business for over a century for a good reason, is just a few avenues away, and their cookies and cakes are phenomenal. (Try their Chocolate Cheese Rugelach!)  Amy’s Bread is also right around the block, and their pumpkin pie and their old-fashioned cornbread are both stellar and perfect for Thanksgiving. And just to the east is the acclaimed Little Pie Company. You may be an incredible baker, renowned throughout your family, but the odds of you making a better pie than them are remarkably low. Their sour cream apple walnut pie will blow your mind. Plus, buying a pie is much less work than making one although you should order your pies ahead of time. Last but certainly not least, to the east is the famed Magnolia Bakery at Rockefeller Center. It’s a little more of a trek, but all their stuff is delicious, and we’d recommend grabbing some of their cupcakes to switch it up a bit.

Enjoy Yourself

Since even Mario Batali has things go wrong on Thanksgiving, the key is not to stress over the little mishaps. Be the best host or hostess you can be; show your guests around your sprawling residence; point out the premium finishes as you gaze out over shimmering Manhattan through your massive windows. Hang out; have a drink; converse. Make your friends jealous (but in the nicest way).

Raising the Roof This Fall

November 2017

Fall is one of the most exciting seasons in New York City, and if you live in one of the luxury apartments for rent at 555TEN, there is no more perfect way to enjoy the city and the season than the building’s all-seasons rooftop lounge. Here, the possibilities for socializing and relaxing—with the city at your feet—are endless, punctuated night and day by breathtaking views of the skyline and the river.

Host a post-brunch cocktail hour for friends after a busy weekend of theater, art openings, and the parties of the season. Take a trip (a few blocks away and all the way to the 1920s) to see The Play That Goes Wrong at the Lyceum Theater and then head back home to make everything right. The bar and lounge atop 555TEN provide a cozy yet festive atmosphere where you can kick back on your home turf and linger into the night. You and your guests can enjoy the views through the floor-to-ceiling windows while the glow of the indoor/outdoor fireplace warms your skin. For a more exclusive get-together, you can even book the indoor space for up to four hours. The sunset and the city will make their own show for you as the autumn breezes glance off the river and the buildings of Midtown West.

In this unique amenity overlooking Midtown West, urban design and nature form a perfect marriage, not just in the views, but also all around you on the roof. Thanks to the landscape designer Steven Tupu’s expertise, you’ll find yourself surrounded by pristine white birch trees chosen for their striking appearance in every season. You can relish the warmth of the indoor lounge and gaze at the carefully curated grasses and plants, which—like the landscaping on the High Line—stand and bend with the weather and create eye-catching moments within the larger outdoor space.

These plantings also provide green habitats for birds from near and far, another striking reminder that even in the city—and in the cooler weather—you are never far from nature when you make your home in one of 555TEN’s luxury rentals. Meanwhile, your guests, lulled by the natural beauty and the glistening lights of Manhattan and New Jersey, may get so comfortable they will feel like you’ve just taken them on vacation.