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Gallery Insider

April 2018

Chelsea is home to some of the most prominent galleries in the world. It’s the place where great artists have their most important shows, and it’s where up-and-comers make their debut on the world’s stage. There’s an unmistakable energy and freshness when you’re this close to art that is about to change the cultural landscape. And when you live in the luxury apartments for rent at 555TEN, this is part of the pulse of your Midtown West neighborhood. Art shows and openings where you stand shoulder to shoulder with the featured artists are just a natural part of your day-to-day life where the cutting edge is formed.

When Kara Walker debuted a new set of work this past winter, it happened at Sikkema Jenkins, a gallery that also features Nikki S. Lee, Vik Muniz, Mitch Epstein, and Trisha Brown. In the main gallery right now is a show of photographs by Deana Lawson that was just reviewed in The New Yorker by Doreen St. Felix. St. Felix writes of Lawson’s pictures, “…it is that rush of assorted associations, augmented by Lawson’s almost fetishistic spatial creativity, that makes these photos fun to get lost in.”

Another heavy hitter is David Zwirner, which is a gallery that has featured so many of the best artists at work today that the original space was not big enough. Zwirner has since expanded into the adjacent address where a museum-quality list of artists past and present show the kind of work that critics struggle to praise highly enough. Chris Ofili, Mamma Andersson, Neo Rauch, and Raymond Pettibon have all been showing with Zwirner for years and garnering the kinds of reviews art collectors keep on file. Collectors also know to keep up with the calendar at Luhring Augustine, where Pipilotti Rist, Tom Friedman, Christopher Wool, Larry Clark, and Janine Antoni show their work before it makes the rounds of the world’s most renowned art museums.

Gallery Lelong is now featuring Radiation Explorations and Magnetic Fields, a group of paintings by Mildred Thompson. The gallery’s roster also includes legends like Carolee Schneemann and Nancy Spero. Another current must-see exhibit is Falling Water, a group of photographs of an Icelandic waterfall by the South Korean artist Boomoon, at Flowers. Boomoon’s images, which recall abstract paintings as well as supernovas in space and digital explosions, capture the magnitude of the past and future of contemporary art. They also give you a sense of the intimacy of what it’s like to be this close to the awe-inspiring—a feeling you will come to know quite well living in the Midtown West apartments at 555TEN, just steps away from the inspirations of West Chelsea.

Get Out of the Office

March 2018

In our technological age, we can work from almost anywhere. When your home is at 555TEN’s Hudson Yards apartments, where the standards of luxury and convenience are as high and far-reaching as the views, you may find it harder and harder to leave for work in the morning. Luckily, with 555TEN’s amenities, building-wide Wi-Fi, and work-friendly environment, you can make that desire a reality. You may, in fact, find that the expansive outdoor and live-work spaces in the building, in addition to your masterfully appointed apartment, will give you not only greater ease, but an increase in inspiration and productivity.

At 555TEN, you can set up a home office where the parameters lie well beyond your own apartment. On chillier days, you can get cozy with your laptop in front of the fire in the 56th floor bar/lounge and work while taking in the views through the floor-to-ceiling windows. In the summer, you can take a conference call from a poolside chaise lounge. The rooftop means you can work alfresco whenever you want to feel the breeze or catch the sunset as you transition smoothly from work to play right where you are.

With so many options, it’s easy to combat the ever-dreaded health risks of being stuck at your desk all day. At  the 555TEN luxury rentals, you can transform a work break into a relaxing dip in the pool—getting to the water is a matter of feet instead of blocks or miles. Or, make it a workout break—take advantage of 555TEN’s Health and Wellness floor where you can get your cardio fix, do a high-intensity interval workout on a Peloton stationary bike, let off any work-related steam with the Nexersys Boxing Exergame, or take a yoga class. With a studio that’s also open to you to use on your own, you can develop your personal yoga practice, tailor-made to work with your needs and work schedule.

Working in and around 555TEN also means you don’t have to feel isolated by the convenience of working from home. The 555TEN community will always be there to help you feel more connected to other people “IRL.” But when privacy is what you crave as you work from home, or is something you need for especially important projects, your apartment just may be the perfect home office space. With double-paned windows to offer you the peaceful views of the city without the noise, and with interior designer Paris Forino’s serene color and texture combinations as a backdrop, work will start to feel like a seamless part of luxury New York living.

A Quartet of Local Sweets

March 2018

Relaxing with a decadent treat after a tough work week can be a highly effective stress-reliever. Never underestimate the power of eating something monumentally delectable.

If you’re fortunate enough to live in one of the 555TEN luxury rentals in Midtown West, you’ll find yourself very close to many stellar options for flavorful indulgence. Here are four of our favorites:

Magnolia Bakery  |  1240 Avenue of the Americas, New York, NY 10020

Just a few avenues east of 555TEN sits one of the city’s best bakeries. For over two decades, Magnolia has been creating incredible pies, cakes, cupcakes, scones, muffins, cookies, brownies, bars, and pretty much anything else sweet. Their cupcakes are amazing, and they rotate throughout the week, so they provide a calendar on their site to help patrons know exactly when their favorite flavor will be available. Their apple crumb pie is wonderful, and their famous banana pudding is the best in town. Go. Go now!

Baked by Melissa  |  526 7th Avenue, New York, NY 10018

A quick 10-minute stroll, and you’re in tiny-cupcake heaven. If you’ve been to a party in the last year or so, there’s a good chance someone brought a box of Baked by Melissa’s delightful bite-sized cupcakes. It’s kind of like a tapas experience for cupcakes. Instead of having to decide on one, you can try three of four flavors or more. The flavors are inventive and unique. They have everything from pb&j and Key lime to cookie dough, hot cocoa to mint cookie, electric tie-dye to chocolate chip pancake. They even have equally delicious gluten-free cupcakes! Each bite is its own experience.

Pinkberry  |  596 9th Avenue, New York, NY 10036

The frozen yogurt craze has ushered in many interesting options, but Pinkberry is our favorite, and it’s only four blocks from 555TEN. It’s their well-balanced flavors and the freshness of their yogurt and variety of toppings that put them a step above the competition. Currently, they are serving cinnamon churro, salted caramel, chocolate hazelnut, mango, coconut milk coconut, and a bunch of others. If you like something tart—they have you covered; if you like something sweet—they have you covered; if you like a bit of both—well, you get the point. The best part of Pinkberry is the ability to customize your dessert with any combination of their 27 toppings.

Little Pie Company  |  424 West 43rd Street, New York, NY 10036

For over 30 years, Little Pie Company has been offering up a stellar cast of pies in their, as they describe it, “theater of baking.” It’s a famous locale for good reason; the aroma of their cinnamon apple pie swirls through the street, almost daring you not to go in and try it. Luckily, it’s only a few blocks from 555TEN. Strawberry rhubarb, sour cream apple walnut, Key lime, three berry, Mississippi mud, and banana coconut cream are insanely delicious staples, and inventive, seasonal additions pop in and out periodically. The pies are made from locally sourced ingredients and are truly as fresh as can be.

Hudson River Park is Beautiful in the Winter

March 2018

Haven’t yet spent a day at Hudson River Park? There’s no need to wait for spring. In fact, this 550-acre oasis, running alongside the Hudson, is a perennial beauty with endless activities to engage in. Next time you have a free afternoon, wrap up warm and make the short trip over from 555TEN. Here’s a generous handful of ideas for winter park inspiration.

Take a scenic stroll

Nothing rejuvenates mind, body, and soul like a brisk winter walk—especially when it takes in the scenic waterside of the Hudson. Put on your best walking boots and stroll a strip of the park. Planning on taking a furry friend with you? Four dedicated dog parks are dotted along the routes; let them off the leash and watch them make new pals, while you enjoy a hot coffee and a sit-down. Bringing children? They can let off steam at one of the four play parks. One of them even allows you to operate a miniature canal!

Appreciate alfresco art

Hudson River Park Pier has its own outdoor art gallery. Count the masterpieces that line the waterside, including the beautiful stainless-steel water wheel known as “Long Time;” the Serpentine Structures, which deftly reflect the surroundings; and The Apple, a fruit in bronze, which weighs three tons (talk about the Big Apple). If you fancy getting crafty yourself, how about trying your hand at boat building? No-fee community lessons are held in the park during the winter months.

Get on the water

Whether or not you crafted your own vessel, there are ample opportunities to get out on the Hudson, courtesy of the park’s superb facilities. Enroll in a community sailing or rowing course or explore the Hudson with the Manhattan Kayak Company. If you prefer to sail in the lap of luxury, take a dining cruise or board the anchored 142-foot sailboat “Grand Banks” and tuck into a plate of sustainably sourced oysters while quaffing a nautically inspired cocktail.

Meet with someone for a drink or dinner

Good cuisine is abundant at Hudson River Park, making it the perfect place to meet with friends and loved ones. Dine decadently on calamari and tuna tartare at Hudson’s; tuck into tasty snacks without the guilt at Sweet Love Snack Bar at Pier 25; or sip fine vintages paired with Chilean sea bass and blood orange pot au creme at City Vineyard.

Get stuck into sports

After all that indulgence, you might want to consider a little fitness and wellbeing. The park caters to healthy urges in style—even during the colder months. Dance figure eights at the indoor ice rink (or just succeed in staying upright), tackle Chelsea Piers’ 30-foot-high rock climbing wall, work on your baseball swing in one of the batting cages, or simply hike and bike—and see how much of this incredible park you can cover in a day.

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The Yorkie’s Dominance: We Analyzed Every Dog Registration in New York

February 2018 / The New York Times

The pet-friendly amenities at the Extell-developed Midtown rentals at 555TEN are making a major impression on dog owners and their four-legged friends. The luxury tower has partnered with Throw Me A Bone to provide grooming, pet-sitting, and veterinary services to 555TEN residents. Better yet, for those days when the weather makes a trip to the park unpleasant, if not impossible, there’s a covered dog run on the building’s 12th floor where residents’ canine companions can get plenty of exercise.

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Sunset Hot Spots

February 2018

It’s no secret that Chelsea and Midtown West have one of the best combinations of cutting-edge art and urban nature in the world. The hottest international art centers right now happen to be steps away from—or literally overlook—the Hudson River and some of the most gorgeous urban sunsets on the East Coast.

This is a place where nature and imagination nurture each other. The High Line which also is now a part of Hudson Yards, is the perfect example of this quintessentially New York phenomenon. It’s a gateway to Chelsea and the West Village and a place to take in an early winter sunset after a day of gallery hopping. It’s one of several urban spaces, both indoors and out, where you can watch the sunset and then transition seamlessly into some of the best dining and nightlife New York has to offer.

Take a walk along the High Line from your apartment at 555TEN. Stroll through innovative urban landscaping and a steady stream of fashionistas while taking in the sunset as it glints over the river and the rooftops. At the southern end of the High Line is the Whitney, where you can see Toyin Ojih Odutola’s exhibit To Wander Determined through February 25th; afterwards grab a table for an early dinner at Untitled, the museum restaurant, where you can feast on seasonal cuisine while catching the last embers of the setting sun through the giant windows of the Renzo Piano-designed building. The Top of the Standard, “close to the pinnacle of the nightlife world” according to Zagat is also a hot spot (with a stellar view of the sun going down over the city) that is easily accessed from the High Line. Come early for the purple, pink, and golden skies warming the snow-dusted water of the Hudson and stay late for the party.

While a view of the sunset can be the opening act of a night on the town, it can also be a relaxing way to wind down after work any day of the week. The beauty of living at 555TEN is that spectacular sunsets over the river and the skyline are a part of your walking or jogging routine along the Hudson River Park. Any day of the week, you can stroll down to Pier 84, the biggest pier now open to the public, and watch the sunset with water views in three directions. The abundance of the sky and the energy of the city, makes your home at 555TEN that much more cozy to come home to.

The Javits Center: A Dynamic Cultural Epicenter, Right Down the Block

January 2018

The impressive luxury apartments for rent at 555TEN have it all: incredible views; massive, sophisticated residences; and a vast array of amenities—including a pool rooftop and sundeck complete with cabanas. The surrounding neighborhood of Midtown West encompasses world-class theater, stellar retail options, exquisite eateries, great parks, and one of the world’s premier event spaces: the Jacob K. Javits Center

The Javits Center is one of the busiest convention halls on the planet. With a total exhibition area of 840,000 square feet, there is virtually nothing it cannot house. It’s also one of the most environmentally-friendly convention halls. The facade was constructed from high-efficiency glass; their 100 HVAC units are energy-efficient models, and their lighting is energy-efficient as well. But the most impressive aspect of their commitment to going green is undoubtedly the enormous 7-acre green roof. According to data listed on their site, the roof will “prevent approximately 6.8 million gallons of storm water run-off annually and also reduce heat gain” and result in a stunning 26% decrease in energy consumption.

From Comic Con to the NYC Marathon prerace event; the New York Times Travel Show, to the North American International Toy Fair; the International Beauty Show, to Vinexpo (the largest wine and spirits-focused trade show in North America); the New York International Auto Show, as well as an assortment of fashion shows and releases, children’s events, and pretty much anything else one could imagine—every weekend something intriguing is happening here.

Regardless of what you’re into, there will be at least 10-20 events per year that you’ll want to attend. Check out their full schedule here. The convenience of being nearby is huge. These one-of-a-kind events draw crowds from all over, so being able to just stroll over instead of trying to find parking or cramming on a packed subway car will make the day all the more enjoyable. Beyond that, being able to leave, grab a bite at home, and then return to the event provides a nice way to break up the day.

For over 30 years, the Javits Center has been New York’s primary event space, and it continues to evolve and remain at the forefront on every level. The staff has a serious talent for accommodating a diverse range of industries and cultural attractions. If you live in 555TEN, one of the city’s most dynamic spaces will be just a few blocks away.

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Inside a Luxury Model Residence at 555Ten

January 2018 / Million Dollar Villas

Jonathan Adler has transformed one of the Midtown rentals at 555TEN into an elegant oasis. The designer has polished this gem of a model apartment, lending his vibrant style to every inch of the three-bedroom, three-bathroom residence. Low-slung furniture, gilded accent pieces, patterned wallpaper, plush rugs, playful art, and Adler’s own cheeky ceramics perfectly complement the home’s rich dark flooring and the abundance of natural light brought in by the floor-to-ceiling windows in nearly every room. “I wanted the apartment to be serene and calm; the perfect retreat from the endless energy of New York City,” says Adler. “The cool color palette and squishy furniture are comfortable, and the layered accessories—which add just the right dash of eccentricity—make this a glamorous cloud in the sky for a young urban family.”

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Jonathan Adler-Designed Oasis In The Sky Revealed At Extell’s 555TEN in Hell’s Kitchen

January 2018 / ProfileNYC

Extell has teamed up with renowned designer Jonathan Adler to present a new 555X model residence in 555TEN, the luxury Midtown rental tower in Hell’s Kitchen. The home, which Adler designed to be a “perfect retreat from the endless energy of New York City,” is a three-bedroom, three-bath oasis floating above Midtown. Adler chose low-profile furniture to emphasize the breathtaking skyline views from the floor-to-ceiling windows, while neutral-tone fabrics and wallpaper glow in the ample sunlight. The rental-only building offers some of the city’s most luxurious amenities, including a full-service vet and a spa by Throw Me A Bone for the pets and a state-of-the-art fitness center for their owners.

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Jonathan Adler Brings Signature Style to Manhattan High-Rise Living

January 2018 / CityRealty

Veteran designer and New Yorker Jonathan Adler has teamed up with Extell to outfit a model home a part of 555X, a new elegant collection of Midtown West rentals at 555TEN- 555 10th Avenue. The three-bedroom residence, which sits over 500 feet above the ground, has panoramic Midtown and Hudson River views that Mr. Adler accentuated with a cool color palette to create a calm space that is “the perfect retreat from the endless energy of New York City.” With unbeatable views, spacious interiors, and luxury amenities, including an indoor saltwater pool and covered dog run, 555TEN is the most exciting rental opportunity of the season.

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