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555TEN | Interview with Michael Fazio of LIVunLtd Concierge

One of the great perks of living in 555TEN’s luxury Midtown West rentals is that every resident has automatic access to the services of LIVunLtd, a lifestyle concierge that specializes in making client experiences effortless, from finding hard-to-get theater tickets to planning parties and events and even coordinating a move. Here, founder Michael Fazio explains what sets LIVunLtd apart and why residents of 555TEN may come to rely on their services as part of the 555TEN lifestyle.

How did you and Abbie Newman start working together?
While working as concierges in some of New York City’s finest hotels, we compiled a “little black book” of our special VIP guests who would call upon our help from wherever they were in the world. We eventually realized that we could take our expertise out of the hotel world and into the wider world of concierge service. One of our clients was a real estate developer who hired us to create a concierge program for a luxury residential building. And the rest is history!

What will LIVunLtd offer the residents of 555TEN?
Residents of the luxury NYC rentals at 555TEN will all become registered LIVunLtd clients and enjoy unlimited access to the team of concierges based in our Midtown Manhattan office. Residents can work with our team to streamline their moving-in process, make restaurant reservations, book concert tickets, or even plan a party or a spa day.

What sort of atmosphere will the LIVunLtd team cultivate at 555TEN?
Exclusive clubs like the SoHo House offer a model of comfort and service that has inspired us to customize some of the offerings at 555TEN in a way that makes residents feel catered to. This luxury rental building has beautiful amenity spaces, so that gives us a great setting in which to plan events like culinary demos and tastings by popular NYC chefs, film screenings, author and expert talks on a range of topics—from fashion to finance—and casual cocktail gatherings and game nights where residents can meet each other.

Will LIVunLtd offer any special promotions or experiences to 555TEN residents?
Luckily, our substantial client base allows us to gain special access to Broadway shows, baseball games, arts festivals, and more, so each month we’ll be offering 555TEN residents the chance to take part in one of these special events. Recent highlights included access to tickets to a benefit performance of Hamilton, a private suite at Citi Field with pregame photo ops, and a special preview of J. K. Rowling’s new movie, followed by an after-party. We also offer regular discounts on products and services through our monthly newsletter.

In your opinion, which Midtown West hot spots might become local favorites for 555TEN residents?
The Marshal, Esca, Dianne & Elisabeth, and Robert, the restaurant at the Museum of Arts and Design, are all wonderful. The trick is getting a table, and that’s where LIVunLtd can help. One of our “secrets” is to book as far ahead as one month. Another is to call at 4 pm, which is when restaurants are reconfirming their seatings for the evening—that’s when you might score a table due to a last-minute cancellation.

A great day at 555TEN’s Midtown West Rentals begins with “rising and shining.” How does the team at LIVunLtd like to meet a new day?
Depending on the day, we might like to start with a Ninja Essentials class at Mark Fisher Fitness and then stop in at Juice Press to refuel with a Super Food Smoothie. Or we might check to see if there’s a Daybreaker morning dance party or book a trampoline class and get airborne with Louis Coraggio. For brunch, we’d take a walk to Indie Food and Wine near Lincoln Center for oatmeal and coffee and then walk to DeWitt Clinton Park with one of our pups to play at the dog run. A power breakfast at Cafe Cluny or Marta is also a savory weekend treat.

555TEN | Broadway’s Best Bites

Devoted theatergoers and musical lovers at the new Midtown West luxury rentals at 555TEN have no doubt been beckoned by the lights and siren sounds of Broadway, as some of the most storied theatres in the world are just a few blocks away. And with Hell’s Kitchen’s array of dining options an easy meander from your apartment, grabbing a companion for a post- or pre-show dinner or drink couldn’t be easier. Here are three of our favorite destinations, sure to complement any drama, musical, or comedy:

Barbetta | 321 West 46th Street

Few restaurants in New York City rival Barbetta’s historical charm. Founded in 1906 by the Maioglio family, Barbetta is the oldest Italian restaurant in the city. It also lays claim to a number of “firsts”—most notably, as the first restaurant, in 1911, to own its own espresso machine. Inside, the wood-paneled bar area and ornate dining room immediately whisk you away to the grand old days of Broadway, where patrons in top hat and tails, or a floor-length gown and fur, might be spotted during an evening of highballs and witty society repartee. But the true gem is the garden, a Midtown oasis where breezes carry the scents of oleander and jasmine through century-old trees. The setting is ideal for savoring old-school Italian foods of the Piemonte tradition, paired with a bold red from the excellent wine list.

The Lambs Club | 132 West 44th Street

While The Lambs Club’s name pays homage to the 148-year-old social club for actors, songwriters, and literati that once occupied the landmarked space, its fare is decidedly contemporary. Chef Geoffrey Zakarian is known for innovative twists on beloved dishes, like the New York strip steak au poivre with bone marrow, thyme potato mousseline, and green peppercorn bordelaise. Diners can sample the kitchen’s best offerings from the pre-theater menu, but not to be missed is the autumn mushroom soup and the New York-style cheesecake with Buzzard Crest Vineyards grapes, molasses crumble, and Concord grape sorbet. And don’t forget the wine: The Lambs Club’s wine list has been dubbed one of the nation’s best by Wine Spectator.

Joe Allen | 326 West 46th Street

For classic, fail-proof fare, give this unpretentious Broadway favorite a try. For over five decades, eponymous owner Joe Allen has served good food made well—an understated philosophy reflected in the restaurant’s nearly invisible façade. Still, there’s more glamour here than Joe, an old-style restaurateur who still lives over the joint, lets on. While the walls are covered in posters of some of Broadway’s greatest flops (no hit shows ever make the cut), the restaurant and bar are a frequent haunt among A-list celebrities. If you find the restaurant packed after an opening night performance, try Orso and Bar Centrale next door, also owned by Allen. Orso features a selection of classic Italian pizzas and pastas, while Bar Centrale offers an eclectic mix that ranges from oysters and tuna rolls to Argentinian empanadas.

555Ten | 5 NYC Apartments That Are Perfect for Pet Owners

Furry friends will be just as excited to come home to the pet-friendly Midtown luxury apartments at 555TEN as their human counterparts. 555TEN generously caters to the four-legged set with a covered dog run from the pet care experts at Throw Me a Bone while supporting residents by taking the hassle out of taking care of Fido, thanks to the on-call veterinarian, grooming, dog walking, and training services also available inside the building.

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