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555TEN | Interview with Michael Fazio of LIVunLtd Concierge

One of the great perks of living in 555TEN’s luxury Midtown West rentals is that every resident has automatic access to the services of LIVunLtd, a lifestyle concierge that specializes in making client experiences effortless, from finding hard-to-get theater tickets to planning parties and events and even coordinating a move. Here, founder Michael Fazio explains what sets LIVunLtd apart and why residents of 555TEN may come to rely on their services as part of the 555TEN lifestyle.

How did you and Abbie Newman start working together?
While working as concierges in some of New York City’s finest hotels, we compiled a “little black book” of our special VIP guests who would call upon our help from wherever they were in the world. We eventually realized that we could take our expertise out of the hotel world and into the wider world of concierge service. One of our clients was a real estate developer who hired us to create a concierge program for a luxury residential building. And the rest is history!

What will LIVunLtd offer the residents of 555TEN?
Residents of the luxury NYC rentals at 555TEN will all become registered LIVunLtd clients and enjoy unlimited access to the team of concierges based in our Midtown Manhattan office. Residents can work with our team to streamline their moving-in process, make restaurant reservations, book concert tickets, or even plan a party or a spa day.

What sort of atmosphere will the LIVunLtd team cultivate at 555TEN?
Exclusive clubs like the SoHo House offer a model of comfort and service that has inspired us to customize some of the offerings at 555TEN in a way that makes residents feel catered to. This luxury rental building has beautiful amenity spaces, so that gives us a great setting in which to plan events like culinary demos and tastings by popular NYC chefs, film screenings, author and expert talks on a range of topics—from fashion to finance—and casual cocktail gatherings and game nights where residents can meet each other.

Will LIVunLtd offer any special promotions or experiences to 555TEN residents?
Luckily, our substantial client base allows us to gain special access to Broadway shows, baseball games, arts festivals, and more, so each month we’ll be offering 555TEN residents the chance to take part in one of these special events. Recent highlights included access to tickets to a benefit performance of Hamilton, a private suite at Citi Field with pregame photo ops, and a special preview of J. K. Rowling’s new movie, followed by an after-party. We also offer regular discounts on products and services through our monthly newsletter.

In your opinion, which Midtown West hot spots might become local favorites for 555TEN residents?
The Marshal, Esca, Dianne & Elisabeth, and Robert, the restaurant at the Museum of Arts and Design, are all wonderful. The trick is getting a table, and that’s where LIVunLtd can help. One of our “secrets” is to book as far ahead as one month. Another is to call at 4 pm, which is when restaurants are reconfirming their seatings for the evening—that’s when you might score a table due to a last-minute cancellation.

A great day at 555TEN’s Midtown West Rentals begins with “rising and shining.” How does the team at LIVunLtd like to meet a new day?
Depending on the day, we might like to start with a Ninja Essentials class at Mark Fisher Fitness and then stop in at Juice Press to refuel with a Super Food Smoothie. Or we might check to see if there’s a Daybreaker morning dance party or book a trampoline class and get airborne with Louis Coraggio. For brunch, we’d take a walk to Indie Food and Wine near Lincoln Center for oatmeal and coffee and then walk to DeWitt Clinton Park with one of our pups to play at the dog run. A power breakfast at Cafe Cluny or Marta is also a savory weekend treat.

555TEN | Making Your New Home Yours

An exciting new lifestyle awaits you when you move into your 555TEN’s luxury rentals, and the key to transforming your new Midtown West apartment into a home can be found in the interior design choices you make. Luckily, 555TEN’s location means that its residents are positively spoiled by local stores that sell all the eclectic objects you’ll need to put your personal stamp on your new space. Here are some of our favorite home decor boutiques:

Francis Interiors, Inc | 452 W 47th Street
If you want to go beyond these retail options, let Francis Interiors take over the process of decorating your apartment. “Good design is problem solving” is their mantra, and Francis Toumbakaris and his team will work their magic on your Midtown West apartment in no time. Toumbakaris’s portfolio includes a naked-floored Central Park West bachelor pad punctuated with grey-washed walls and cow-skin lounger, as well as an elegant Upper West Side prewar apartment featuring pale pine kitchen cabinetry, contemporary chandeliers, and a white padded sofa. He can work his magic on your Midtown West apartment, too.

Furnish Green | 1261 Broadway
Looking to add a touch of Mad Men modishness or La La Land luxury to your apartment? Furnish Green adds 5-15 new items to its Midtown showroom every single weekday. From mirror, brass, and chrome credenzas to mid-century Adrian Pearsall rocking chairs, this unique boutique will kit you out with timeless furniture no one else has. The best thing about it? You’ll wind up with a one-of-a-kind apartment, the envy of your friends and neighbors.

Lampworks | 630 9th Avenue
Unsure how to put the finishing touches to your luxury apartment for rent? Allow Lampworks to shed some light on the situation. From classic table and office lamps, to Sputnik chandeliers, to elegant crystal rod sconces, to backlit bathroom mirrors—you’re sure to find your lighting solutions. The icing on the cake is that Lampworks can create bespoke lighting; if you have an illuminating idea, these folks will bring it to life.

Hell’s Kitchen Flea Market | West 39th at 9th Avenue
For over 40 years, this collection of antique and bric-a-brac stalls has rewarded the intrepid shopper. Every Saturday and Sunday, come rain or shine, the stall owners rock up, pitch up, and sell their wares. What you might find on any given day is anyone’s guess—maybe it’ll be a 19th-century chest of drawers; perhaps a Persian rug, mosaics, a watercolor by a long-lost painter, or even a brand-new record collection on vinyl. Whatever you discover, you’re sure to have a ball as you chat and haggle with the people on this unique patch of Hell’s Kitchen.

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